In 1999 Yoana began working as Creative Director for Betsey Johnson. It was during this time period that she was inspired to live her own vision and start her own collection.
In 2002, armed with her first sample collection created in her bedroom, Yoana received her first order and started living her own vision.
Yoana has continued to amass an impressive roster of fans among young & stylish Hollywood; Halle Berry, Sienna Miller, Paris Hilton, Rachel Bilson, Heidi Klum & Lauren Conrad to name a few.